It is comprised mostly of excerpts from the design documents of Deus Ex 1, with a few additions and modifications for the sake of maintaining consistency with the final game. Furthermore, they sometimes utilise cinematography to showcase a custom build, which I think is a great idea and something I would definitely love to experiment with when producing my own brand. This document is intended to summarize the key backstory information behind the Deus Ex universe.
I really like the style of photography used, and they way they document the bikes that they produce I think is incredibly successful and fits with the brand identity perfectly. For each bike produced, a whole range of photos accompany it, and they are often very strong images. I personally love the brand identity for Deus, and I think their style is strong, recognisable, and fits perfectly with the kind of lifestyle they lead and the bikes that they produce they will definitely have a strong influence on the way that I create my own branding for my customs shop.įurther inspiration for my own shop will come from Deus’ strong use of photography in their brand. Whatever the reason for the multiple logos, I really like it as a concept, and I really like the logos themselves, and it is something I will definitely consider implementing into my own design work.
